Joshua Katz and Ben Starmer, co-founders of Dad Grass, are
hoping the simple, straightforward and nonintoxicating nature of
hemp joints will resonate with consumers.
“Today’s weed gets you too damn high,” Katz recently told Inside Hook, sounding exactly like someone who co-founded a company called Dad Grass should sound. (Dad Grass: Weed like your dad used to smoke!)
Dad Grass is for those who are looking to unwind and relax, and might be wary of consuming high-THC cannabis, Starmer explained to Inside Hook.
“This is not just a pill you take with your daily vitamins. It’s an experience that enhances moments, but also keeps you really clear, happy and relaxed,” he said.
The pre-rolls come in packaging that mimics cassette tapes, or boxes of nails, and the company sells a line of accompanying merchandise — hoodies, hats and frisbees.
Starmer told Inside Hook that he was initially skeptical of hemp-derived CBD — “Hemp, in my mind, was for braiding necklaces with puka shells in 7th grade” — but was swayed after sampling products from CBD-focused farms. The company sources its hemp from farms in Oregon.
