Well, it's slowly starting.... folks!
Milla Sofia looks like your average influencer.
She’s 19 years old, blond and has almost 100,000 followers on TikTok.
The twist is that she doesn’t actually exist.
Sofia may claim to be from Finland and post bikini pictures from trips to Greece and Bora Bora, but she’s actually a “virtual influencer and fashion model" generated by artificial intelligence.
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